Thursday, April 9, 2015

Author Jeff Rubin's New Book: The Carbon Bubble

Detail from book jacket author photo of Jeff Rubin

A couple of weeks ago I had the opportunity to photograph bestselling author and economist Jeff Rubin. His new book The Carbon Bubble What Happens To Us When It Bursts is available May 12, 2015. You can read more about it on Penguin Random House's website. The book is currently available for pre-order online at Amazon, Chapters-Indigo and McNally Robinson.

Jeff was gracious and accommodating as we rearranged his furniture and invaded his personal space for the better part of an afternoon. We had, as usual, brought more equipment than we ultimately needed, which really should always be the case, since otherwise we're using the backup gear, meaning something's gone wrong! 

We knew we wanted a more casual feel so while we started with a jacket we quickly progressed to a couple of different, more casual shirts. As the shoot was scheduled on very short notice Jeff was his own wardrobe stylist, assisted by me. One option we both really liked was his new blue plaid linen shirt (Harry Rosen), but it was so bold we switched out of it pretty quickly. Thankfully I caught the fact that the collar was folded wrong in the first few frames so when we ended up choosing one of those as an option (of course!), although it was a bit of a pain, I was able to composite his head from that frame onto the shirt from another frame to solve the problem. (Honestly, I didn't really need to do this, because they're probably not even using this shot, but I couldn't stand the fact that a potentially usable frame had a giant deal-breaking flaw in it, so I challenged myself to fix it as quickly, but seamlessly as possible. If they want to use this one, now they can!)

Finally, a quick thanks to Cedric Swaneck my intrepid assistant who can set up a Photoflex OctoDome way faster than I can. We didn't end up using it. But setting it up for nothing wasted a surprisingly small amount of time!

Available May 12 Penguin Random House