Monday, June 6, 2011

Service Ontario Photography

The month of May 2011 has blasted by in a blur as we won and executed a large, multi-faceted project for Service Ontario. I worked with a fantastic team of professionals who hit the ground running upon notification that the job was ours. Less than two weeks later, we launched into an eight day shoot, almost every day of which included some element of weather dependance. Readers in Toronto will recall the volatility of the weather, the rain, and the seemingly greater than usual inability of the weather forecasters to 'get it right' this May. But we still got the shots!

I can't show you the pictures yet because they're not published  but I can show you the one above as a precursor, taken of my husband and son pretending to be fishing during one of the several necessary, but very few sunny location scouting visits to Ashbridges Bay Park. The difference between the locations scout's first visit and my final visit was astonishing and gratifying as Mother Nature finally manged to cough up some leaves for the initially scarily leafless trees.

Four houses, a medical office, a park and a very impressive Service Ontario location, over 50 'models' chosen to represent a wide swath of Ontario's diverse population, hair and make-up, wardrobe, props, cars, and a super tight schedule. It was pretty grueling but the people I was working with made it all a fabulously rewarding challenge which was met with unflagging enthusiasm, energy and great results. I can't wait to see the posters, brochures, web banners, etc.

If you are reading this and you were part of this project, thank-you, thank-you, thank-you for your part in it, and for reminding me again how great it is to be part of a whole team of 120 percenters.

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